AI in Marketing

Explore how artificial intelligence is transforming modern marketing. This category covers AI tools, automation, generative content, predictive analytics, and human–AI collaboration. Learn how to integrate AI strategically to boost creativity, efficiency, personalization, and performance across every stage of the marketing process.

Photorealistic image of a desk with a laptop showing a user network diagram, a hand pointing to a tablet with a pie chart, and an AI chip on a graph. Text reads: “AI-POWERED PERSONALIZATION AT SCALE – THE B2B MARKETING ADVANTAGE.”

AI-Powered Personalization at Scale: The B2B Marketing Advantage

AI-powered personalization is transforming B2B marketing by delivering relevant, scalable experiences that increase conversions, lower customer acquisition costs, and accelerate pipeline. This article explores how mid-market and enterprise SaaS companies can use AI to personalize across channels, align PLG and SLG motions, and drive measurable revenue impact.

Mike Daly

Dec 92 min read

A photorealistic image of a man in glasses and a blazer sitting at a desk, intently facing a humanoid robot. They appear to be in deep conversation or contemplation. The robot has a smooth white face and mechanical arms, suggesting advanced AI. The scene is warmly lit with a neutral background. At the bottom, bold white text reads: “THE FUTURE-READY MARKETER.” The image symbolizes collaboration between human insight and artificial intelligence.

The Future-Ready Marketer

The future-ready marketer blends creativity, strategy, and AI fluency. This image captures the partnership between human judgment and machine intelligence — a symbol of marketing’s next era, where leadership means guiding both people and code.

Mike Daly

Dec 21 min read

AI Collaboration In Marketing: How I Work With My AI Assistant

Working with AI isn’t about replacement — it’s about collaboration. In this post, I share how my AI assistant helps me ideate, draft, and refine content while I focus on creativity, empathy, and strategy. The result? Smarter workflows, stronger ideas, and more time for what humans do best — thinking.

Mike Daly

Nov 112 min read

A person holding a red heart and a computer chip labeled AI, symbolizing the balance between emotion and technology — representing human creativity in AI marketing.

Human Creativity in AI Marketing: AI Can Write — But It Can’t Feel.

AI can write flawless copy — but it can’t feel a single thing. As automation scales content creation, the real edge shifts to emotion, empathy, and the uniquely human ability to connect. This article explores the importance of human creativity in AI marketing, revealing why the next wave of successful brands won’t just be powered by data, but guided by heart.

Mike Daly

Oct 281 min read

Photorealistic image of a laptop displaying a digital flowchart, with an AI chip on blueprints and a suited hand nearby. Text reads: “THE SKILLSETS WE’LL HIRE FOR IN 2026.” Symbolizes future marketing roles blending AI and creative system design.

The Future Marketing Skills We’ll Hire for in 2026

In 2026, marketing roles evolve from content creation to creative system design. This image captures the shift — where AI chips, digital workflows, and strategic planning tools replace traditional tasks. The future belongs to those who can architect intelligent, human-AI collaboration.

Mike Daly

Oct 231 min read

A photorealistic image featuring a glowing lightbulb with a filament shaped like a human brain on the left, symbolizing insight and creativity. On the right, a hand holds a black microchip labeled “AI,” representing artificial intelligence. The background is a gradient of dark blue to warm brown, creating contrast. In the top-left corner, bold white text reads: “INSIGHT IS SCARCE.” The image conveys the contrast between human insight and machine automation.

The Future of Marketing with AI: What Happens When Every Marketer Has an AI Assistant?

AI is rewriting the rules of marketing — and soon, every professional will have an intelligent assistant capable of drafting, analyzing, and optimizing at scale. But when productivity becomes universal, speed alone stops being a competitive edge. The real advantage shifts to how we think, not just what we can automate. This article explores how creativity, empathy, and strategic judgment will define the next generation of marketers in an AI-driven world.

Mike Daly

Oct 161 min read

The Hidden Cost vs. ROI Traps of AI in B2B Marketing

Adopting AI in B2B marketing can boost performance — but it also comes with unique cost and ROI traps. From sales misalignment to model drift and governance risks, this post breaks down the hidden pitfalls and how to avoid them to drive real revenue impact.

Mike Daly

Oct 83 min read

The Top Pain Points Marketers Face with AI—and How to Overcome Them

The Top Pain Points Marketers Face with AI—and How to Overcome Them.

Mike Daly

Sep 223 min read