AI-powered personalization is transforming B2B marketing by delivering relevant, scalable experiences that increase conversions, lower customer acquisition costs, and accelerate pipeline. This article explores how mid-market and enterprise SaaS companies can use AI to personalize across channels, align PLG and SLG motions, and drive measurable revenue impact.

Adopting AI in B2B marketing can boost performance — but it also comes with unique cost and ROI traps. From sales misalignment to model drift and governance risks, this post breaks down the hidden pitfalls and how to avoid them to drive real revenue impact.